1. Do not expect to know everything – the web moves too fast.
  2. Give your team time to keep up with how fast the web moves.
  3. Provide the emotional space for your web team to produce fantastic work.
  4. Encourage constructive peer review and collaboration from all members of the web team (and your organisation in general).
  5. Respect failures and mistakes but make sure the whole web team learns why things didn’t work.
  6. Broaden the horizon of the web team beyond your direct competitors, and your market place – if you do business online, the toughest obstacles and competitors you will face are the ones that haven’t started yet.
  7. Learn to manage frustration.  If you can understand and master it in yourself, you can recognise it in others and begin to help them too.
  8. The web demands compromises – ensure that individuals do not see these as personal failures.
  9. Support authentic investigation, genuine curiosity and an eagerness to learn, but also be able to focus and channel efforts into something tangible.
  10. Always ask what can you learn from the things you do. Then ask how you can apply what you’ve learnt.

Monday, September 3rd, 2007 at 9:36 pm | Categories: web teams

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