Next week Google are running an online seminar as an Introduction to Website Optimizer (New or inexperienced users). Registration is free and open to anyone - and if you’re part of a web team you probably should find out about it, or look at the more advanced seminar later in the week.

If you’ve not started or don’t know much about A/B or multivariate testing, I expect this will be a pretty good place to start. Previously, optimisation testing like this has required a fairly large outlay in terms of a technical solution. Google’s web optimizer has changed that (it’s free if you have an AdWords account). So if you’re not thinking about how you can use these tools, you’re off the pace.

It’s definitely an area that anyone in a webteam should start becoming au fait with, as it touches every role who works on developing websites - marketeers, content managers, developers, designers, IA’s, copywriters, analysts and so forth. Why? Simply put, because it closes the gap between you and your users - you can find out what works for them.

If you like metaphors, you could think of it as another tool in your box, however one of the most powerful weapons in your arsenal is probably more appropriate. So scoot on over an sign up (I have).

And if you wanted to know the time difference if you’re in the UK, it’s between 5-6PM Tuesday, October 30.

[PS. For regular reads, apologies for the recent hiatus in posts, everything should be getting back on track now]

Tuesday, October 23rd, 2007 at 12:22 pm | Categories: Optimisation, data driven decisions

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